New Automotive Cloud Innovations AI and Automation Accelerate Connected Vehicle and Customer Experiences

On MARCH 30, 2023, new features for the Automotive Cloud were announced that will help automakers increase productivity, sales, and customer loyalty. With Automotive Cloud, car companies can give customers immersive experiences in the car that are powered by real-time personalization. They can also create truly connected experiences at every touch point, whether the customer is driving, buying, or servicing a car.

Artificial intelligence, automation, and real-time data give auto companies a single view of their whole ecosystem so they can improve experiences in the car, online, and at the dealership.
Stellantis Financial Services and other big names in auto financing are using Automotive Cloud to improve and simplify the experiences of dealers and customers.
Partner Conversica is bringing generative AI to Automotive Cloud, which Salesforce plans to integrate with Einstein GPT.

Significance:

In a tightening economy and high inflation, 68% of consumers say they are going to rethink how much they spend on automotive brands over the next year. Automotive brands will need to focus on providing connected car experiences because 72% of consumers say that digitization has made them happier with the car-buying process and 37% of consumers around the world said they would switch car brands for better connectivity.

Context:

Automotive Cloud takes advantage of the full power of the Customer 360 to pair best-in-class apps with out-of-the-box solutions that have data models and processes that are specific to the industry. With smart, automated, and real-time technology, car companies can now create a single view of the whole customer and vehicle lifecycle.

With smart, automated, and real-time technology, car companies can now create a single view of the whole customer and vehicle lifecycle.

Open a screenshot of the Modalauto cloud
With Inventory Management, users can search and divide retail and inventory data into groups to better manage inventory and shortages.

What’s new: Automotive Cloud will soon have new features like:

Automotive Cloud Intelligence : will use Salesforce Einstein AI and CRM Analytics to provide real-time intelligence and actionable insights across the auto ecosystem, such as vehicle inventory and dealer performance. This will help make faster, more informed decisions and improve profitability with features like Parts Forecasting, Lead Scoring, and Inventory Analysis.
Automation also makes Automotive Cloud more efficient. With new features like Warranty Lifecycle Management, it’s easy to make and manage complex warranties. And because the claims process is automated, service teams can quickly get claims approved.
And with Salesforce Data Cloud and MuleSoft, automakers can process and integrate real-time vehicle, customer, and retail data with Automotive Cloud to make connected cars and customer experiences more personalized.
With Inventory Management, business users will be able to search and divide retail and network inventory data to track sales performance and deal with shortages. They will also be able to easily move inventory across their networks.
With the new Experience Cloud for Automotive Cloud, you can quickly make digital experiences that are connected and personalized. It also helps auto companies work better with ecosystem partners like dealers and agents, and it gives customers more power with new features like Scheduler for Automotive, which makes it easy to set up test drives, service appointments, and more with just a few clicks.

What will happen next:

In the near future, Automotive Cloud will use Einstein GPT and conversational AI to help automotive companies engage with customers in hyper-personalized ways, such as by recommending the best next steps and new products and services based on a customer’s specific needs.
A partner of Salesforce, Conversica, has just released a new pre-built integration for generative AI that is now available on AppExchange. Digital assistants powered by AI can engage buyers and move them through the sales process. They can also help build campaigns and do other things.