Due to the tremendous expansion of e-commerce, which now numbers 2.14 billion people, businesses use Salesforce Commerce Cloud to run their online storefronts. The following is a list of some of the most noteworthy trends in online commerce:
- Purchases made across all channels
- New payment methods
- Advanced methods of artificial intelligence
To develop your company, enter new markets, and showcase your brand on a worldwide scale, you may use Commerce Cloud to keep up with the latest developments in eCommerce technology. This post explains what Salesforce Commerce Cloud is and gives instances of how it has been put to use in real-world businesses.
Okay, so let’s begin!
Salesforce Commerce Cloud
At first, in 2016, Salesforce purchased Demandware, a cloud solution for e-commerce for large and small enterprises. It marked a major shift in the way that e-commerce businesses communicate with their clientele. After incorporating Demandware technology into its Customer Success Platform, Salesforce developed the new Salesforce Commerce Cloud.
You may enhance and grow your web store with the help of Salesforce Commerce Cloud, a cloud-based commerce platform that provides a wide range of pre-built features, easily accessible tools, and trade portals. It streamlines the shopping experience, allows for individualized service, and optimizes accessibility from mobile devices.
Advantages of a Commercial Cloud
MagicFuse, a Salesforce development partner, helps businesses use Commerce Cloud to improve the shopping experiences of their consumers and expand their online marketing footprint.
Some of Commerce Cloud’s most notable benefits for businesses are as follows:
1. It is unified
There may be benefits to coordinating your marketing, sales, and client retention activities across all of your digital platforms.
When clients feel that their needs are being met, 48% more money is spent.
If you have knowledge of a customer’s past contacts with your brand and purchases, you may tailor their experience and recommend relevant products to them using the Salesforce commerce cloud. Furthermore, one of the key aims of firms is to establish a customer-centric business model that exceeds consumer expectations, right?
Today’s commercial challenges, such as high levels of visitors, large amounts of data, a wide variety of products, and numerous transactions, are within your reach. With Commerce Cloud, you can effortlessly integrate new technologies, enjoy fully-automated scalability, and deal with unexpected spikes in traffic.
3. Design for mobile use
There are currently 55% of all purchases made via mobile devices. That’s why it’s crucial to have a user-friendly, mobile-optimized eCommerce shop or app to draw in clients and keep them engaged throughout the purchase process. Google also gives greater weight to the mobile version of your content when indexing and ranking your website in organic search results. The mobile market is where Commerce Cloud really shines. Using Commerce Cloud’s flexible tools, you can create a smart app to improve internal operations and a powerful app for consumers to enrich their shopping experience.
Summary of features and integration
For managing e-commerce businesses and offering first-rate customer service, Salesforce Commerce Cloud offers a variety of helpful features. Commerce Cloud is a part of the Salesforce Digital 360 platform for interacting with customers and prospects online.
Let’s take a closer look at the commercial aspects of Salesforce Digital 360, as well as the capabilities and connectors of Salesforce Commerce Cloud.
1. Infinite Hallway
Trading channel integration streamlines the purchase process for both clients and sales staff. Provide your staff with easy access to client data and product details online to guarantee individualized service. Encourage impulse buys by highlighting tempting discounts and letting customers create wish lists from your top picks.
Using this powerful framework, you can easily create a top-notch eCommerce website. Make use of wireframes that have already been created, as well as digital breakthrough technologies and crucial integrations, to tailor your website quickly and easily.
3. Platform for e-commerce
E-commerce websites may be created with minimal coding experience thanks to the platform’s assortment of pre-made designs, developer tools, and commercial APIs. It is possible to get customer experience insights based on data collected across all of your company’s digital channels by connecting them into a single database.
Create mobile-friendly eCommerce platforms with the aid of today’s most popular technologies, mobile frameworks, and features. Spread the word about your online shop to more people with Commerce Cloud Digital’s social media promotion tools. To further enhance your customers’ mobile experience, you may enhance mobile payment and search, reduce cart abandonment, and develop your own branded app.
Long-term connections with clients may be fostered through the use of account portals, loyalty programs, and other methods. Reach out to your target audience with up-to-date information and company news by utilizing online communities and social media platforms. Make available to your consumers, at all points in the buying process, the necessary educational materials.
6. The Developer Center for Commerce Cloud
You may talk about the most recent business advances while also finding instructional materials, user apps, and solutions. In addition, third-party applications like Jira, ServiceNow, and SAP may be easily integrated with Service and Commerce Cloud using the MuleSoft Accelerator for Commerce Cloud.
7. Integrated AI System
Better customer engagement and happiness may be achieved with the help of Einstein AI. With Commerce Cloud Einstein, you can monitor customer actions, tailor product recommendations based on their previous purchases, and programmatically generate category and search results. Einstein’s search dictionaries may also be used to fine-tune the intelligence search and return accurate results.
8. Compatibility with Salesforce Digital 360
Digital 360, a comprehensive solution for marketing, e-commerce, and digital technology decision-makers, was introduced by Salesforce in September 2020. The ability to digitize brand-customer interactions and produce individualized customer experiences equips company leaders to compete in today’s digital marketplace.
Salesforce’s new Digital 360 platform integrates the best features of Marketing Cloud, Experience Cloud, and Commerce Cloud to better serve customers.
Digital 360 includes Commerce Cloud, which streamlines and fortifies the company’s payment procedures. When you work with Stripe, you can add the option to pay with simply a few clicks by integrating the Commerce Cloud Payments into your site rather than using encryption. Credit cards, Apple Pay, and Google Pay are all accepted, as are the added layers of security provided by these services for the safety of consumers’ financial data.
Companies Using Commerce Cloud
Both business-to-consumer and business-to-business operations can benefit from cloud commerce. Brands and stores can make use of two of its commercial offerings:
“Business to Consumer” or “B2C.”
Managing high-traffic e-commerce websites and enhancing the user experience are two of the primary functions of business-to-consumer (B2C) commerce.
Business-to-business, or B2B.
The goal of Salesforce B2B Commerce is to provide a premium shopping experience for enterprise-level businesses.
Companies in both the business-to-consumer and business-to-business sectors utilize a wide variety of tactical approaches to ensure that their e-commerce websites offer their consumers the best possible shopping experiences. Most businesses that use Commerce Cloud have between 50 and 200 workers and annual revenues of $1 million to $10 million.
Companies that are using Commerce Cloud in practice
Salesforce Commerce Cloud has been quite successful for many e-commerce enterprises, as evidenced by the fact that there are currently 5,787 eCommerce websites in use.
1. Ritual Cosmetics
Rituals Cosmetics, a European cosmetics and lifestyle brand, may use Commerce Cloud to improve the one-of-a-kind client care they deliver at their brick-and-mortar shops.
By integrating useful features like “click and collect,” “next-day delivery,” “local payment options,” and “real-time stock availability” via the Commerce Cloud, the firm has enhanced the digital shopping experience for its customers. They can utilize AI to make it easier for customers to browse their site, locate what they’re looking for, and make purchases.
Online sales for Ritual Cosmetics grew by 80% in only 12 months.
One of the most well-known sports companies in the world has opted to redesign the structure of its mobile websites across 25 countries to boost user engagement. They relaunched PUMA’s mobile sites with enhanced features, better top navigation, and enhanced internal search using Commerce Cloud’s Storefront reference architecture.
According to Puma:
- Communication speed increases of 35% for site display and 69% for full load, from less than 1% to approximately 1.5%.
Poppin is a provider of workplace solutions for both businesses and consumers. They utilize Commerce Cloud for a unified web presence that caters equally well to both broad and niche audiences.
Poppin accomplished a great deal technologically over the holiday season:
- Growth in the business of 90%
- Online sales up by 84%
- Sales are up 55%
- Sales are up 78% over the previous year.
4. Johnny’s Selected Seeds
With the help of Commerce Cloud’s cutting-edge technologies and commercial solutions, a distributor of seed goods and colors, tools, and consumables opened an online store and increased its gross value by 16 percent.
Visitors stayed on the site 33% longer and viewed 29% more pages than before.
One of the most successful home battery manufacturers in the world bet on technology and succeeded. In just six months, they used B2B Commerce to create their company in eight different countries and increase sales through online channels. Their customer care and sales teams use standardized commercial processes and have quick and easy access to data on clients and orders.
Due to better quality control, the business went from having 0.3 percent of discussions to having 10 percent of interactions.
Use Salesforce Commerce Cloud if you want to stand out in the competitive world of online shopping. You may improve your company’s efficiency and provide your customers with an exceptional experience.