“Revolutionary AI-Powered Personalization: Salesforce Launches Marketing GPT and Commerce GPT”

During the Connections event, Salesforce, a leading provider of Customer Relationship Management (CRM) solutions, introduced its latest artificial intelligence (AI) offerings known as Marketing GPT and Commerce GPT. These cutting-edge solutions are designed to personalize marketing campaigns and shopping experiences through the application of AI technology. Marketing GPT enables marketers to generate customized emails, create more intelligent audience segments, and design personalized marketing journeys. Conversely, Commerce GPT empowers brands to deliver tailored shopping experiences and customized offers by utilizing dynamic buying journeys powered by GPT.

Generative AI has tremendous potential to enhance productivity and efficiency in businesses. Surveys indicate that 60% of marketers believe generative AI will revolutionize their roles, allowing them to concentrate on more strategic tasks. However, marketers express significant concerns regarding accuracy and quality, with 63% emphasizing the importance of dependable customer data for the success of generative AI.

Marketing GPT

Marketing GPT empowers marketers to provide personalized experiences across various touchpoints by harnessing generative AI and relying on trustworthy first-party data from the Data Cloud. By utilizing Marketing GPT and Data Cloud, marketers can achieve the following objectives:

Streamline operations with Segment Creation, enabling swift creation of audience segments and improved targeting through natural language prompts and AI-driven recommendations based on reliable data from the Data Cloud.
Alleviate the writing workload with Email Content Creation, automating the generation of personalized emails for enhanced testing and engagement.
Enhance Marketing Return on Investment (ROI) with Segment Intelligence for Data Cloud, a feature that automatically integrates first-party data, revenue data, and third-party paid media data, providing a comprehensive view of audience engagement.
Use Rapid Identity Resolution, Segmentation, and Engagement to get the right information to the right person at the right time. This feature instantly figures out who a customer is and changes parts in the Data Cloud, making sure that the information is correct and up-to-date.
Leverage Typeface’s generative AI content platform to create contextual visual assets for multi-channel campaigns within Marketing GPT, aligning with specific brand voice, style guides, and messaging.

Commerce GPT

Commerce GPT enables businesses to offer personalized commerce experiences throughout the buyer’s journey. It provides auto-generated insights and recommendations based on real-time data unified in the Data Cloud. By utilizing Commerce GPT and Data Cloud, brands can achieve the following objectives:

Automate growth and conversion strategies with Goals-Based Commerce, enabling businesses to establish targets and goals. This tool offers actionable insights and proactive recommendations powered by Data Cloud, Einstein AI, and Flow, assisting in achieving desired outcomes such as improved margins or increased average order value (AOV).
Increase dealer efficiency with Dynamic Product Descriptions, which fills in missing store data instantly and gives each buyer a unique product description.
Change the way people think about shopping and encourage them to stay loyal by using Commerce Concierge to start unique and interesting talks. Shoppers can easily find goods through natural language exchanges in digital stores and chat apps, among other places.

Salesforce partners, including DEPT®, Media.Monks, NeuraFlash, and Slalom, actively contribute to the development of a generative AI ecosystem. These partners offer accelerators, extensive language and data models, and integrations to help businesses implement Marketing GPT and Commerce GPT with reduced cost and complexity.

SoundBites

“Businesses are looking to harness new AI advances and tap into vast troves of data to deliver personalized customer experiences across every interaction. Marketing GPT and Commerce GPT — fueled by trusted and harmonized first-party data — will revolutionize how businesses interact with customers and at the same time dramatically improve employee productivity.” — David Schmaier, President and Chief Product Officer, Salesforce.

Marketing GPT and Commerce GPT — fueled by trusted and harmonized first-party data — will revolutionize how businesses interact with customers and at the same time dramatically improve employee productivity.
DAVID SCHMAIER, PRESIDENT AND CHIEF PRODUCT OFFICER, SALESFORCE

“Salesforce’s combination of trusted AI, data, and CRM has allowed us to deliver personalized customer engagement for over 10 years. We’re excited to leverage the latest innovations from Einstein GPT across marketing, commerce, and service to drive greater efficiency, increase productivity, and strengthen customer loyalty.” — Vincent Wauter, CEO, Rossignol.

The availability of these features is as follows:

Segment Creation: Pilot in summer 2023, generally available in October 2023.
Email Content Creation: Pilot in October 2023, generally available in February 2024.
Rapid Identity Resolution: Generally available in October 2023.
Rapid Segmentation: Generally available in summer 2023.
Segment Intelligence for Data Cloud: Generally available in October 2023.
Dynamic Product Descriptions: Generally available in July 2023.
Commerce Concierge: Pilot in October 2023, generally available in February 2024.
Goals-Based Commerce: Pilot in October 2023, generally available in February 2024.
Data Cloud for Commerce: Currently available.